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Mall Walk Kiosk
Great Lakes Crossing Mall, Michigan, USA
To assist in building a loyalty Mall Walk Program.
Overview of KLN's Contribution:
Design and software coding of the loyalty Mall Walk Program.
A system was designed that worked with a PC, a touch screen
and a magnetic card reader, all located at the customer care
center of the mall. The touch screen monitor greets visitors
and shoppers with an inviting picture, stimulating their
curiosity about the loyalty program.
Touch buttons guide to:
- Learn about the Mall Walk Program
- Sign up
- Register miles for a particular walk
- Look up own Mall Walk Miles account
- Redeem miles for current special offers
Members of the Mall Walk Program are given magnetic encoded
cards, which they swipe each time they visit the mall,
receiving in return "mall walk miles". The card also allows
them to access their personal rewards account. Each added
mile, takes them further on a pre-chosen tour of
Michigan offering reward coupons printed
at specific tour points, and to enter into a grand prize draw
at the completion of the tour.
The program was designed and implemented in such a way, that it
is highly flexible and allows the mall staff to perpetually
create always new and exciting different ways to attract and
reward mall customers. In order to easily switch the kiosk's
operation from being accessible by mall customers to being
only accessible to mall staff (for maintenance and update
purposes) KLN additionally custom designed and manufactured the keyboard splitter shown below.
Contract Design Engineering, Prototyping, and Manufacturing Services
KLN KLEIN Product Development Inc.
(Located in the Lower Mainland, Vancouver Area)
Langley, B.C., CANADA
Phone: (604) 530-1491
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